Builders (formerly known as We Are Builders) is a Rotterdam-based startup studio, which builds new technology companies from scratch. A core team of experts turns studio-born ideas into independent businesses by bringing together operational support, resources, experienced founders, and investment capital. Partnered with the right co-founders, the studio transforms bold ideas into self-supporting companies as quickly and efficiently as possible.

At Builders I was leading the transformation from We Are Builders to Builders. Pivoting the organisation from a software development agency with a venture-building arm, to one of the leading names in the European startup studio ecosystem. In this role, I was responsible for core studio design and strategy, rebranding, marketing communications, founder recruitment, and mobilising internal knowledge.

Later on, I worked on strategic challenges to grow the studio and ventures. Activities in this role included founder recruitment, studio design, branding, venture-building strategy, playbook development, and expanding our teams. In abstract terms, I made sure making sure all ‘puzzle’ pieces of the startup studio model were in place to operate the studio and build new ventures.


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