Genius is eternal patience.
The city of Breda in The Netherlands has set a climate goal to be a CO2-neutral city by 2044. To achieve this goal, the global goal is spread out over several sub-goals, directed by specialized coalitions. For Pakhuis B, part of the transport & mobility coalition, I’ve worked on a carsharing assignment with a group of four other students. The transport & mobility coalition has set a goal to have 500 (100 in 2018) shareable cars by 2020.
The focus of our project was to enforce awareness and community building about carsharing over two neighborhoods in Breda: Belcrum and De Linie. We’ve initiated multiple projects during our six-month assignment, one of which was a carsharing design competition for primary school children.
Old habits never die: that’s why we wanted to include children in this carsharing project as well. When carsharing eventually becomes highly adopted, our current younger generation is most likely going to use these kinds of carsharing initiatives when they grow up. This is why it’s important to make children aware of alternative forms of mobility.
It is also important to educate children at a young age about sustainability and the fragile state of our climate. This way we hopefully inspire a more climate aware and sustainable future generation. Throughout this design competition parents and caretakers most likely take notice and learn about carsharing too.
To celebrate the launch of a new Buurauto, a car you can share with your neighbors, children from the neighborhoods of De Linie & Belcrum in Breda were asked to create a new car design on a Nissan Leaf model. The competition had only one condition: the design should encourage sharing. The competition was set out to a primary school and a neighborhood center.
For the design competition, an A3 sized design template was made. On this special template, an outlined version of the Nissan Leaf model was drawn, and the parts that can’t be colored on were marked. Because of the large A3 sized paper, children were encouraged to actually design something. If for instance, the paper was A4 size, coloring looked much more tempting. On the back of the design template, all necessary information such as terms & conditions, drop-off locations, and prizes were listed.
Out of all submitted designs, five winners will be selected. These five winners will be invited to design the actual new Buurauto: A Nissan Leaf together, supervised by a graphic designer. All winners will also get a miniature version (toy car) of the design to take home.